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About Ashley

The systems
behind the
strategy.

I'm the kind of person who loves solving puzzles. Only my puzzles are tangled processes, disconnected systems, and data that won't talk to each other.

Read My Story Get In Touch
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Ashley Langford
Based inCumming, GA
Travel25–50% · Remote preferred
Available forFractional Marketing Ops & Marketo consulting
About

The systems
behind the strategy

I'm the kind of person who loves solving puzzles. Only my puzzles are tangled processes, disconnected systems, and data that won't talk to each other.

With 15+ years in Marketing and Revenue Operations across B2B SaaS companies from scrappy startups to global enterprises, I've built programs that move the needle in measurable ways. I'm not a ticket-taker with a tech stack. I'm a strategic partner who defines what pipeline means, designs how leads move through the business, and builds the data model executives use to make decisions.

A 3x Marketo Certified Expert, two-time Marketo Champion (2019 and 2023), Marketo Champion Alumni (2020), and Revvie Award Finalist. I've led teams, migrated instances, integrated AI into GTM workflows, and made sure the system your sales team depends on actually works when they need it.

Outside of work, I'm based in Cumming, Georgia with my husband (a CPA who works remotely), our daughter Kayla (heading to Georgia Southern for nursing this fall), and a small zoo of pets who sit in on most of my meetings whether invited or not.

3x Marketo Certified Expert
Adobe / Marketo Engage
Marketo Champion · 2019 & 2023
Champion Alumni · 2020
Revvie Award Finalist
Marketing Ops Excellence
Published Speaker & Panelist
ZoomInfo Certified · 6Sense Certified
Intent Data & ABM Platforms
Marketo User Since 2011
15 years of platform depth
How I Work

What I bring
to the table

01
Architecture First
I fix root causes, not symptoms. If a quick patch would just move the problem somewhere else, I'll tell you that before I touch anything.
02
Direct, Not Difficult
I'll tell you what's actually broken, even when it's not what you want to hear. I'd rather have that conversation early than six months into a project that's quietly failing.
03
Built to Outlast Me
Every system I build comes with documentation and a team that understands it. The goal is never to make myself indispensable.
Expertise

What I actually
do well

I've worked across the full GTM tech stack. Here's where I go deep and the tools I live in every day.

01
Marketing Technology

End-to-end MarTech stack ownership, architecture, governance, and optimization. Audits, integrations, data flows, and compliance across multi-region programs.

MarketoSalesforce6SenseDriftQualified
02
Revenue Operations

Pipeline definition, lead lifecycle design, attribution modeling, and executive dashboards that inform real investment decisions, not just vanity metrics.

LookerPowerBIOutreachZoomInfo
03
AI in GTM

Practical AI integration into marketing and sales workflows. Vendor evaluation, landscape analysis, and implementation that actually sticks across the organization.

ChatGPTClaudeGeminiPerplexityClayAI StrategyAutomation
04
Team Leadership

Building, managing, and mentoring MOps teams. Centers of Excellence, playbook development, cross-functional alignment with Sales, Marketing, and RevOps leadership.

Team of 5+CoEChange Mgmt
05
Database & Compliance

Database health strategy, GDPR, CASL, and CAN-SPAM compliance at scale. Growing marketable databases from the ground up and keeping them clean.

GDPRCASLCAN-SPAMCDP
06
Campaign Operations

Lead scoring, lifecycle management, nurture programs, and multi-touch attribution. Campaigns that convert, not just campaigns that launch.

Lead ScoringNurtureAttributionJira
Experience

Where I've
built things

Oct 2025 – Feb 2026
LastPass
Cybersecurity SaaS
Head of Marketing Technology

Senior technical leader within BizTech, aligning Marketing, Sales, and IT systems to support global revenue growth and regulatory compliance. Led Marketo architecture governance across multi-region programs, executed a comprehensive MarTech ecosystem audit, and shaped forward-looking AI strategy through vendor evaluation.

Multi
Region Marketo Programs
Full
MarTech Ecosystem Audit
Nov 2023 – Sep 2025
TetraScience
Life Science SaaS
Director, Marketing Operations

Led GTM analytics, reporting, and tech stack ownership. Re-architected Marketo programs and lead scoring, launched a Marketing Center of Excellence, and built executive QBR dashboards enabling more accurate forecasting and sales planning.

40%
MQL to SAL Conversion Increase
30%
Campaign Production Time Reduction
35%
Delivery Speed Improvement
Mar 2022 – Nov 2023
HackerRank
Developer Hiring SaaS
Senior Manager, Marketing Operations

Managed and mentored a team of five marketing operations professionals while re-architecting the core Marketo infrastructure. Reduced Salesforce-to-Marketo sync time from hours to minutes and increased team capacity through structured coaching programs.

5
Person Team Led
40%
Operational Efficiency Gain
Jul 2019 – Mar 2022
Integrate
Demand Gen SaaS
Senior Marketing Operations Manager

Owned the full marketing technology ecosystem and database strategy. Overhauled database health, drove a 68% increase in MQLs, and generated a 45% rise in SALs through cross-functional campaign execution.

44→89%
Marketable Database Growth
68%
MQL Increase
Sep 2018 – Jul 2019
GreenSky
FinTech
Marketing Operations Specialist

Revamped the MQL-to-sales handoff process and launched personalized automated outreach for the Inbound Sales team. Achieved a 53% email open rate contributing to annualized new account value exceeding $100M.

572%
Meeting Increase MoM
67%
MQL Conversion Rate Increase
$100M+
Annualized Account Value
Mar 2017 – Sep 2018
Waystar
Healthcare Technology
Marketing Operations Manager / Administrator

Led the Navicure/ZirMed merger migration project, building a detailed Marketo instance transition plan and ensuring continuity across systems during a complex integration. Developed automated Marketo processes and workflows, and optimized lead scoring, multi-touch nurture programs, and lead lifecycle management.

30%
Team Efficiency Improvement
20%
Lead Quality Improvement
May 2011 – Feb 2017
Georgia Center for Nonprofits
Nonprofit
Technology & Data Manager

Where it all started. Built the organization's CRM infrastructure from the ground up and first learned Marketo in 2011, the beginning of 15+ years with the platform. Matched the organization's technological capabilities to its data and information needs, and led the transition from a limited CRM to a Salesforce-driven system.

2011
First Marketo Instance
6yrs
Tenure Building the Foundation
Outside of Work

Life beyond
the dashboard

I'm based in Cumming, Georgia with my husband, a CPA who works remotely, and our daughter Kayla, who graduated high school early with honors and a semester of college credit already banked, and is headed to Georgia Southern for nursing this fall.

Our house runs on a small zoo of pets: two corgis (Cheddar and Mac-n-Cheese), two cats (Jeff and Lester), and a rescue Saint Bernard named Olive who decided the whole house was hers on day one. She was right.

When I'm not knee-deep in a Marketo instance, I'm usually planning the next trip. I believe you learn more about a place from its food than from any guidebook, so every trip starts with a food tour: ceviche on the coast of Costa Rica, Christmas market pretzels in Germany, stroopwafels in Amsterdam, street tacos in Mexico. The family graduation cruise through Amsterdam, Scotland, and Iceland was this summer's highlight. Alaska is next up. Thailand, Japan, Indonesia, South Korea, and the Philippines are the bucket list.

TravelFood ToursCorgisBuffy RewatcherSupernatural RewatcherLinkedIn Newsletter WriterPodcast Guest
Let's Talk

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Or hiring for it?

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