How to survive broken attribution, mystery workflows, and “quick questions” at 4:52 PM. The one I’d hand a new ops hire on day one.
“MOPs will handle it.” Four words, and suddenly it’s your problem forever.
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The hidden costs of elephant marketing, and why documentation was never the hard part.
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Leadership isn’t about doing every job. It’s about building a system where every job works together.
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Everyone expects you to figure it out. Nobody tells you how. Sound familiar?
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A field guide to the phrases that haunt every MOps professional.
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Marketing Ops isn’t an order-taking department.
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If your tools are creating more chaos than clarity, this one’s for you.
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Joined Abby Koble to talk career growth, hiring, and where human judgment still beats the machine.
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Why confidence peaks early, but wisdom builds slowly.
Read on LinkedInThe Survival Guide, the horror stories, the 3-signs diagnostic, and the “why no” playbook — all four, instantly. No drip sequence, no sales calls.
Quoted in Rahul’s field report on the B2B marketing practices leaders are finally letting go of.
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“Can you build a field for that?” and other sentences that only make sense in context.
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AI is changing the tasks. Humans still drive the impact.
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Joined Phil Gamache and Darrell Alfonso to talk the real state of the MOps job market.
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Clarity, alignment, influence, communication, systems thinking. Nobody said Salesforce.
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Strategy first, systems that scale, data that drives, cross-functional partnership.
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It’s infrastructure and strategy with a systems lens. Not just execution.
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Real data. Real silence. The ghosting problem is worse than anyone is saying.
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The stuff nobody posts about. Identity, routine, and keeping yourself intact.
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Hint: the job description doesn’t cover it.
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It emailed me 15 times to do its job for it. Automation that creates more work is not automation.
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