I turn broken GTM systems into revenue engines. 15+ years of marketing technology expertise, now available to B2B SaaS companies as a fractional engagement.
I run a fractional Marketing Ops and Marketo consulting practice for B2B SaaS companies: scoped audits, lead lifecycle rebuilds, and stack architecture, without the full-time headcount.
See Consulting ServicesInstance audits, re-architecture, and compliance frameworks that scale with you.
Embedded, part-time ownership of your MarTech stack and ops function.
Evaluating and integrating AI tools into workflows that actually get adopted.
I'm the kind of person who loves solving puzzles. Only my puzzles are tangled processes, disconnected systems, and data that won't talk to each other. With 15+ years across B2B SaaS, I define what pipeline means, design how leads move through the business, and build the data model executives use to make decisions.
I've worked across the full GTM tech stack. Here's where I go deepest.
End-to-end MarTech stack ownership and governance across multi-region programs.
Pipeline definition, attribution modeling, and executive dashboards.
Practical AI integration into marketing and sales workflows that stick.
572% meeting increase, 44→89% marketable database, $100M+ in influenced account value.
A couple of the projects that show how I think. More on the full Work page.
See the case studiesCool shit I'm building.
A consulting pipeline tracker, discovery-call prep built like campaigns, and how AI planned my daughter's grad trip.
See what I'm buildingI take on a limited number of fractional Marketing Operations and Marketo consulting engagements each quarter. If you need someone to own an audit, a rebuild, or ongoing GTM infrastructure, let's talk.
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