Instance audits, re-architecture, and compliance frameworks that scale with you.
Embedded, part-time ownership of your MarTech stack and ops function.
Pipeline definition, attribution modeling, and executive dashboards people actually trust.
Evaluating and integrating AI tools into workflows that actually get adopted.
I'm the kind of person who loves solving puzzles. Only my puzzles are tangled processes, disconnected systems, and data that won't talk to each other. With 15+ years across B2B SaaS, I define what pipeline means, design how leads move through the business, and build the data model executives use to make decisions.
“In my 30+ years of experience, Ashley stands out as an exceptional marketing operations professional with unparalleled expertise in Marketo, Salesforce, and 6Sense.”
DormHQ started as a move-in tracker I built for my daughter Kayla's dorm move — the same instinct I bring to a client's MarTech stack: find the real workflow underneath the mess, model it properly, then build the system that holds up. It worked well enough that it's now a real product.
572% meeting increase, 44→89% marketable database, $100M+ in influenced account value.
A couple of the projects that show how I think. More on the full Work page.
See the case studiesCool shit I'm building.
DormHQ, a consulting pipeline tracker, discovery-call prep built like campaigns, and how AI planned my daughter's grad trip.
See what I'm buildingI take on a limited number of fractional Marketing Operations and Marketo consulting engagements each quarter. If you need someone to own an audit, a rebuild, or ongoing GTM infrastructure, let's talk.
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