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Fractional Marketing Operations & Marketo Consultant

ASHLEY
Langford

I turn broken GTM systems into revenue engines. 15+ years of marketing technology expertise, now available to B2B SaaS companies as a fractional engagement, without the full-time headcount.

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MOPs
15+
Years in Marketing Ops
572%
Meeting Increase at GreenSky
3x
Marketo Certified Expert
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Consulting

Fix what's
broken

I run a fractional Marketing Ops and Marketo consulting practice for B2B SaaS companies: scoped audits, lead lifecycle rebuilds, and stack architecture, without the full-time headcount.

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Marketo Architecture & Governance

Instance audits, re-architecture, and compliance frameworks that scale with you.

Fractional MOps Leadership

Embedded, part-time ownership of your MarTech stack and ops function, without a full-time hire.

AI in GTM Strategy

Evaluating and integrating AI tools into marketing and sales workflows that actually get adopted.

Ashley Langford
About

The systems
behind the strategy

3x Marketo Certified Expert 2x Marketo Champion Since 2011

I'm the kind of person who loves solving puzzles. Only my puzzles are tangled processes, disconnected systems, and data that won't talk to each other. 15+ years in Marketing and Revenue Operations across B2B SaaS, from scrappy startups to global enterprises.

Read My Full Story
Expertise

What I actually
do well

I've worked across the full GTM tech stack. Here's where I go deepest.

01
Marketing Technology

End-to-end MarTech stack ownership, architecture, governance, and optimization. Audits, integrations, data flows, and compliance across multi-region programs.

MarketoSalesforce6Sense
02
AI in GTM

Practical AI integration into marketing and sales workflows. Vendor evaluation, landscape analysis, and implementation that actually sticks.

AI StrategyAutomation
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The Lab

Cool shit I'm
building

I use AI to build real systems, not generate prompt screenshots. A consulting pipeline tracker, discovery call prep built like campaigns, even how I planned my daughter's grad trip.

See What I'm Building
Pipeline HQ

A Notion system that scores and tracks every lead automatically, no manual digging, no spreadsheet.

A Grad Trip With Zero Bus Tours

AI pulled every booking confirmation scattered across months and found the weird stuff a tour guide never would.

Work

Problems I've
solved

A couple of the projects that show how I think. More on the full Work page.

01
Database Strategy · Integrate

Taking a marketable database from 44% to 89%

Inherited a database with less than half of contacts actually reachable. Rebuilt the foundation: suppression logic, re-engagement programs, and data hygiene.

Marketable contacts more than doubled
02
Outbound Automation · GreenSky

572% meeting increase in a single month

Designed and launched personalized automated outreach sequences that met buyers at the right time, with the right message.

572% MoM lift in scheduled meetings
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Travel

The world
through a fork

I believe you learn more about a place from its food than from any guidebook. Every trip starts with a food tour and ends with a list of places I'm already planning to go back to.

Next Up
Alaska
Glaciers, fjords, and a much colder kind of disconnect

Trading the canals and cobblestones for glaciers and total quiet. No itinerary yet beyond getting there and looking up.

04
Amsterdam · Scotland · Iceland
Summer 2026, the graduation cruise. Canals, whisky, and the kind of silence that resets everything.
Costa Rica
Ceviche on the coast. Jungle in every direction.
France
The markets. The cheese. The complete lack of urgency.
Switzerland
Everything works. Including the fondue.
Belize
Stewed chicken and rice that changed my whole perspective.
Germany
Christmas markets and pretzels the size of my face.
Amsterdam
Stroopwafels, herring, and the best Dutch pancakes.
Mexico
Street tacos always win. Every single time.
Caribbean Islands
Too many to count. Never enough.
Bucket List
Thailand
Japan
Indonesia
South Korea
Philippines
Thoughts from the Trenches

Real talk about Marketing Ops, RevOps, and the career chaos nobody prepared you for.

Marketing Operations: The Corporate Version of Being the Oldest Daughter Most Read
Article

Marketing Operations: The Corporate Version of Being the Oldest Daughter

Everyone expects you to figure it out. Nobody tells you how. Sound familiar?

Read on LinkedIn →
The Unofficial Marketing Ops Survival Guide
Free Download

The Unofficial Marketing Ops Survival Guide

Broken attribution, mystery workflows, and quick questions at 4:52 PM. You've got this.

Download PDF →
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Contact

Let's talk
about what's
broken

I take on a limited number of fractional Marketing Operations and Marketo consulting engagements each quarter for B2B SaaS companies. If you need someone to own an audit, a rebuild, or ongoing GTM infrastructure without a full-time hire, let's talk.

Book a Consult
LinkedIn linkedin.com/in/ashleylangford
Based in Cumming, GA · Remote preferred
Available for Fractional Marketing Operations & Marketo consulting

Prefer a faster response? Reach out on LinkedIn.

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