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Available for Director-level roles & Consulting

ASHLEY
Langford

I turn broken GTM systems into revenue engines. 15+ years building the marketing technology infrastructure that makes B2B SaaS companies actually work.

Let's Talk See My Work
MOPs
15+
Years in Marketing Ops
572%
Meeting Increase at GreenSky
3x
Marketo Certified Expert
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Ashley Langford
Based inCumming, GA
Travel25–50% · Remote preferred
Open toDirector roles · Consulting
About

The systems
behind the strategy

I'm the kind of person who loves solving puzzles. Only my puzzles are tangled processes, disconnected systems, and data that won't talk to each other.

With 15+ years in Marketing and Revenue Operations across B2B SaaS companies from scrappy startups to global enterprises, I've built programs that move the needle in measurable ways. I'm not a ticket-taker with a tech stack. I'm a strategic partner who defines what pipeline means, designs how leads move through the business, and builds the data model executives use to make decisions.

A 3x Marketo Certified Expert, two-time Marketo Champion (2019 and 2023), Marketo Champion Alumni (2020), and Revvie Award Finalist. I've led teams, migrated instances, integrated AI into GTM workflows, and made sure the system your sales team depends on actually works when they need it.

3x Marketo Certified Expert
Adobe / Marketo Engage
Marketo Champion · 2019 & 2023
Champion Alumni · 2020
Revvie Award Finalist
Marketing Ops Excellence
Published Speaker & Panelist
"To All the Instances I Loved Before" · "Honey I'm in a New Instance!"
ZoomInfo Certified · 6Sense Certified
Intent Data & ABM Platforms
Marketo User Since 2011
14 years of platform depth

Non-negotiable members of every WFH meeting. Click to meet the crew.

cheddar
Cheddar
Corgi · The charmer
mac
Mac-n-Cheese
Corgi · The troublemaker
jeff
Jeff
Cat · Unbothered CEO energy
lester
Lester
Cat · The silent observer
olive
Olive
Rescue Saint Bernard · Chaos in the best way possible
Expertise

What I actually
do well

I've worked across the full GTM tech stack. Here's where I go deep and the tools I live in every day.

⚙️
Marketing Technology

End-to-end MarTech stack ownership, architecture, governance, and optimization. Audits, integrations, data flows, and compliance across multi-region programs.

MarketoSalesforce6SenseDriftQualified
📊
Revenue Operations

Pipeline definition, lead lifecycle design, attribution modeling, and executive dashboards that inform real investment decisions — not just vanity metrics.

LookerPowerBIOutreachZoomInfo
🤖
AI in GTM

Practical AI integration into marketing and sales workflows. Vendor evaluation, landscape analysis, and implementation that actually sticks across the organization.

AI StrategyMarTech AIAutomation
👥
Team Leadership

Building, managing, and mentoring MOps teams. Centers of Excellence, playbook development, cross-functional alignment with Sales, Marketing, and RevOps leadership.

Team of 5+CoEChange Mgmt
🗄️
Database & Compliance

Database health strategy, GDPR, CASL, and CAN-SPAM compliance at scale. Growing marketable databases from the ground up and keeping them clean.

GDPRCASLCAN-SPAMCDP
🔗
Campaign Operations

Lead scoring, lifecycle management, nurture programs, and multi-touch attribution. Campaigns that convert, not just campaigns that launch.

Lead ScoringNurtureAttributionJira
Consulting

Work with me
as a consultant

Not ready to hire full-time? I work with B2B SaaS companies as a fractional Marketing Ops and Marketo consultant — bringing 15+ years of expertise to your stack without the full-time overhead.

Whether you've inherited a broken instance, need someone to audit your GTM tech stack, or want a strategic partner to build the foundation before your next hire, I can help.

Start a Conversation

Engagements available for audits, project-based work, and ongoing fractional support.

Marketo Architecture & Governance

Instance audits, re-architecture, compliance setup (GDPR, CASL, CAN-SPAM), and governance frameworks that scale. I've been in Marketo since 2011 and have seen every version of what "broken" looks like.

MarTech Stack Audits

Full ecosystem review of your CDP architecture, API integrations, data flows, and attribution tracking. Surfacing gaps and delivering a clear remediation roadmap.

Campaign Ops & Lead Lifecycle

Lead scoring redesign, lifecycle stage definition, MQL-to-sales handoff, nurture programs, and the reporting that tells you what's actually working.

AI in GTM Strategy

Evaluating, selecting, and integrating AI tools into your marketing and sales workflows. Vendor assessment, implementation planning, and change management so it actually gets adopted.

Experience

Where I've
built things

Oct 2025 – Feb 2026
LastPass
Cybersecurity SaaS
Head of Marketing Technology

Senior technical leader within BizTech, aligning Marketing, Sales, and IT systems to support global revenue growth and regulatory compliance. Led Marketo architecture governance across multi-region programs, executed a comprehensive MarTech ecosystem audit, and shaped forward-looking AI strategy through vendor evaluation.

Multi
Region Marketo Programs
Full
MarTech Ecosystem Audit
Nov 2023 – Sep 2025
TetraScience
Life Science SaaS
Director, Marketing Operations

Led GTM analytics, reporting, and tech stack ownership. Re-architected Marketo programs and lead scoring, launched a Marketing Center of Excellence, and built executive QBR dashboards enabling more accurate forecasting and sales planning.

40%
MQL to SAL Conversion Increase
30%
Campaign Production Time Reduction
35%
Delivery Speed Improvement
Mar 2022 – Nov 2023
HackerRank
Developer Hiring SaaS
Senior Manager, Marketing Operations

Managed and mentored a team of five marketing operations professionals while re-architecting the core Marketo infrastructure. Reduced Salesforce-to-Marketo sync time from hours to minutes and increased team capacity through structured coaching programs.

5
Person Team Led
40%
Operational Efficiency Gain
Jul 2019 – Mar 2022
Integrate
Demand Gen SaaS
Senior Marketing Operations Manager

Owned the full marketing technology ecosystem and database strategy. Overhauled database health, drove a 68% increase in MQLs, and generated a 45% rise in SALs through cross-functional campaign execution.

44→89%
Marketable Database Growth
68%
MQL Increase
Sep 2018 – Jul 2019
GreenSky
FinTech
Marketing Operations Specialist

Revamped the MQL-to-sales handoff process and launched personalized automated outreach for the Inbound Sales team. Achieved a 53% email open rate contributing to annualized new account value exceeding $100M.

572%
Meeting Increase MoM
67%
MQL Conversion Rate Increase
$100M+
Annualized Account Value
Speaking & Publications

In the community

Webinar
Marketo · Marketing Nation

To All the Instances I Loved Before

Adobe / Marketo Engage →
Webinar
ZoomInfo

From Enrichment to Routing: Automate Lead Management

ZoomInfo →
Q&A Feature
LXA Hub

Q&A: Ashley Langford from Integrate

LXA Hub →
Coming June 2026
Podcast

Humans of Martech Podcast

The real talk on Marketing Ops, job searching at the Director level, and what nobody tells you about being in the room where it happens.

Humans of Martech ⏳
Webinar
Marketo · Marketing Nation

Honey I'm in a New Instance!

Adobe / Marketo Engage →
🎤
Want me to speak at your event or contribute to your publication?
Get in Touch
Work

Problems I've
solved

01
Database Strategy · Integrate

Taking a marketable database from 44% to 89%

Inherited a database with less than half of contacts actually reachable. Rebuilt the foundation: suppression logic, re-engagement programs, data hygiene workflows, and targeting accuracy improvements that changed what the entire marketing team could do.

Marketable contacts more than doubled
02
Outbound Automation · GreenSky

572% meeting increase in a single month

Designed and launched personalized automated outreach sequences for the Inbound Sales team. Went from manual follow-up to a scalable system that met buyers where they were, at the right time, with the right message.

572% MoM lift in scheduled meetings
03
Marketo Architecture · TetraScience

Rebuilding lead scoring to actually reflect pipeline

Re-architected programs, lifecycle stages, and scoring models so MQLs meant something. Boosted MQL-to-SAL conversion 40% and cut campaign production time by 30% by building a system that worked for the team, not just on paper.

40% MQL-to-SAL conversion increase
04
Center of Excellence · TetraScience

Standardizing how a marketing team operates

Launched a Marketing Center of Excellence from scratch. Campaign playbooks, intake processes, Jira-based delivery tracking. Reduced build time by 30% and improved delivery speed by 35%.

35% delivery speed improvement
Testimonials

What people
say

"

In my 30+ years of experience, Ashley stands out as an exceptional marketing operations professional with unparalleled expertise in Marketo, Salesforce, and 6Sense. Her strategic thinking and innovative approach to program management consistently deliver results.

Kim Anchors
Sr. Director, GTM Demand & Growth · ABM · Scaling B2B SaaS
"

Ashley is a marketing operations guru through and through. She partners with you to arrive at the best solution possible among many and she seems to have an endless supply of ideas. She is always positive and encouraging, while being realistic and objective.

Cody Ward
VP Demand Gen · GTM Advisor to PE/VC-Backed Companies · Direct Manager
"

Ashley had a distinct skill for being able to match the organization's technological capacities with our information needs. She strategically organized the CRM system and brought a level of operational clarity we didn't have before.

Corby Herschman, MBA
Cross-functional Colleague · Georgia Center for Nonprofits
Blog

Thoughts from
the trenches

Real takes on Marketing Ops, AI in GTM, job searching, and whatever else is on my mind. No fluff, no thought leadership theater.

Job Search & Career

I paid $39 for an AI auto-apply tool so you don't have to

Everyone's selling the dream of applying to 100 jobs while you sleep. Here's what actually happened: the lag times, the verification codes, the manual cleanup that took longer than just applying myself.

May 2026 →
Marketing Ops

The system was never the problem

Early in my career I thought perfect architecture would fix everything. Change management is the actual job.

Coming soon →
AI in GTM

What "AI-forward" actually means when a hiring manager says it

Translating the buzzwords so you know what you're walking into — and how to evaluate whether the org is ready.

Coming soon →
Leadership

Building a Marketing CoE that people actually use

CoEs fail when they're built for the org chart instead of the team. Here's how to make them stick.

Coming soon →
Personal

What Olive the rescue Saint Bernard taught me about a job search

She needed us as much as we needed her. There's a lesson in there about trust, patience, and showing up when you don't know what's next.

Coming soon →
MarTech

14 years in Marketo: what's changed and what hasn't

I've been in this platform since 2011. The UI is different. The fundamentals aren't.

Coming soon →
Contact

Let's talk
about what's
broken

I'm actively looking for Director-level Marketing Operations or Marketing Technology roles at B2B SaaS companies, and open to consulting engagements. If you're building something and need someone who can own the full GTM infrastructure, let's talk.

Book a Call
LinkedIn linkedin.com/in/ashleylangford
Based in Cumming, GA · Remote preferred
Open to Full-time Director roles · Fractional consulting

Prefer a faster response? Reach out on LinkedIn.

DIRECTOR MARKETING OPERATIONS  ·  MARKETO CHAMPION  ·  GTM INFRASTRUCTURE  ·  REVENUE OPERATIONS  ·  AI INTEGRATION  ·  B2B SAAS  ·  FRACTIONAL CONSULTING  ·  DIRECTOR MARKETING OPERATIONS  ·  MARKETO CHAMPION  ·  GTM INFRASTRUCTURE  ·  REVENUE OPERATIONS  ·  AI INTEGRATION  ·  B2B SAAS  ·  FRACTIONAL CONSULTING  ·