I help B2B SaaS companies clean up messy Marketo instances, audit their GTM tech stack, and build the lead lifecycle infrastructure that actually holds up. No full-time overhead required.
Instance audits, re-architecture, compliance setup for GDPR, CASL, and CAN-SPAM, and governance frameworks that scale with you.
A full ecosystem review of CDP architecture, API integrations, data flows, and attribution tracking, with a prioritized remediation roadmap.
Lead scoring redesign, lifecycle stage definitions, MQL-to-sales handoff, and nurture programs backed by reporting people actually trust.
Executive-ready dashboards built in Looker, multi-touch attribution modeling, and pipeline reporting that traces revenue back to the campaigns and channels that actually drove it.
Evaluating, selecting, and integrating AI tools into marketing and sales workflows, plus the change management that makes it stick.
A focused, time-boxed review of your Marketo instance, GTM stack, or lead lifecycle, with a prioritized roadmap you can hand to your team.
A defined scope of work with a clear start and finish: re-architecting an instance, rebuilding lead scoring, or implementing a new tool.
Ongoing part-time engagement, functioning as your Marketing Ops or Marketo lead without the full-time headcount.
A short conversation about what's broken and whether I'm the right fit.
A clear, written scope with deliverables, timeline, and pricing.
Regular check-ins, with documentation built as I go.
Full documentation, a walkthrough with your team, and an honest read on what to watch next.
“In my 30+ years of experience, Ashley stands out as an exceptional marketing operations professional with unparalleled expertise in Marketo, Salesforce, and 6Sense.”
“Ashley is a marketing operations guru through and through. She partners with you to arrive at the best solution possible among many.”
Tell me what's going on with your stack, your instance, or your lead lifecycle. I'll let you know honestly whether I can help.
