I'm a 3x Marketo Certified Expert and two-time Marketo Champion. I work with B2B SaaS teams on instance audits, lifecycle rebuilds, scoring redesigns, governance, and ongoing fractional ownership — whatever your Marketo situation actually needs.
A scoped review of programs, data, lifecycle rules, integrations, and governance, with a prioritized findings report.
See the Audit →Rebuilding lead scoring, lifecycle stage definitions, and the MQL-to-sales handoff so the model actually reflects real pipeline.
See the Case Studies →Ongoing, part-time ownership of your Marketo instance and governance so nothing drifts back into chaos.
See Fractional Support →Program templates, folder structure, naming conventions, and smart campaign logic that a team can actually maintain.
Scoring models and lifecycle definitions that reflect how your sales team actually qualifies pipeline today, not three reorgs ago.
Field mapping, sync errors, and the data flow between Marketo and Salesforce that most teams have never fully audited.
GDPR, CASL, and CAN-SPAM compliance, subscription center setup, and the sending practices that keep you out of the spam folder.
“In my 30+ years of experience, Ashley stands out as an exceptional marketing operations professional with unparalleled expertise in Marketo, Salesforce, and 6Sense.”
“Ashley is a marketing operations guru through and through. She partners with you to arrive at the best solution possible among many.”
Tell me what's going on with your instance and I'll let you know honestly whether I can help.
